About De90sCrafts

Hi, I’m Jassie, the founder of De90sCrafts, and also a mom of two.

Behind this small business is a lot more than just clay cutters and tools. It is my late nights after the kids are asleep, my small pockets of time between motherhood, and my hope to build something meaningful with my own hands.

De90sCrafts started from a very simple thought:
Maybe I can make things easier for other makers.

Before I became a maker, I studied Automation Engineering in university and later worked as an automation engineer. My background has always been about precision, structure, measurement, and problem solving. I was also experienced in designing accurate 3D models for building automation structures, where every small detail had to be right.

But before I entered this industry, I was simply a girl who loved earrings.

I loved collecting earrings, especially unique handmade pieces. When I first discovered polymer clay earrings, I fell in love immediately. I loved how a simple piece of clay could be turned into something so beautiful, personal, and full of character.

At that time, there were only a small number of clay earring artists in Malaysia. Many of them shared the same problem with me — it was hard to find local clay cutter makers. Most tools had to be imported from overseas, which made them expensive and not always easy to get. I still remember that even a simple outline cutter could cost around USD 25 after importing.

That stayed in my mind.

I may not be the most artistic person when it comes to making beautiful earrings, but I knew I had another skill. I could design. I could measure. I could model. I could create the tools that help artists bring their ideas to life.

That was how De90sCrafts began.

What started as a small idea slowly grew into a collection of polymer clay cutters, stamps, texture tools, drill guides, fondant tools, and creative accessories for makers around the world.

Now, as a mom of two, running a small business is not always easy. Some days are messy, tiring, and full of interruptions. But every order reminds me why I started. Every photo from a customer, every kind review, and every message saying that my tools helped their creative work truly means so much to me.

To me, De90sCrafts is not just a tool shop.

It is a bridge between engineering and creativity.
It is a way for me to support other makers.
It is a small dream built with patience, precision, and heart.

Every product is designed with care, tested with real makers in mind, and made to help your creative process feel easier, cleaner, and more enjoyable.

Thank you for supporting my small business. Your support helps me continue creating, improving, and growing De90sCrafts while also supporting my little family.

Thank you for being part of my journey.

With love,
Jassie
Founder of De90sCrafts